01 Pronovias
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Overview
I enhanced CX and drove business growth through CRM: optimizing data, lead nurturing, and segmentation. Also, I managed email marketing campaigns, defining objectives, creating engaging content, and using personalization and automation tools.
Approach
Monitoring KPIs to mesure campaign success and gained valuable consumer insights for the fashion bridal industry.
The challenge: building the bride's journey - mapping the bride stages and touchpoint during her wedding process.