I enhanced CX and drove business growth through CRM: optimizing data, lead nurturing, and segmentation. Also, I managed email marketing campaigns, defining objectives, creating engaging content, and using personalization and automation tools.

My goal was to provide a captivating and personalized digital content experience to subscribers, driving satisfaction, retention, and growth within the subscription model. Additionally, I focused on optimizing the ecommerce to enhance the subscriber journey and maximize conversions.

My mission in this project is to increase the number of members, foster their loyalty, and establish YogaOne Cerdanyola as the reference center for yoga and themed workshops in the Vallés Occidental.

By combining the power of visual storytelling, a romantic narrative, and a philanthropic focus, our project aims to create an impactful experience. Through our collective efforts and the support of our audience, we can make a positive change in the world and contribute to the well-being of children.

Throughout this postgraduate program, I have gained various competencies to work effectively in digital teams, collaborating with other disciplines such as design, user research, analytics, and programming.

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I have developed a business case that aims to identify the specific segments where efforts need to be focused. The goal is to optimize the loyalty program by strategically engaging in partnerships that align with the brand's objectives.

I have developed a business case to drive transformative growth for the brand by optimizing their customer journey, implementing robust omni-channel strategies, and elevating their online content calendar and designs.

By conducting a thorough analysis of the content and design of the e-commerce website, we can identify areas for improvement and implement changes that enhance the user experience, boost engagement, and ultimately drive conversions and customer satisfaction.