I am responsible for the marketing & communication strategy at YogaOne Cerdanyola, aiming to establish it as the top health and well-being destination in Vallès. This involves implementing effective marketing campaigns, engaging our target audience through various channels, and creating compelling content. I monitor market trends and competitors to ensure our strategies remain innovative. Ultimately, my goal is to build brand awareness, increase customer acquisition, and foster a strong community at YogaOne Cerdanyola.

I was  responsible for developing and executing a compelling content strategy to enhance brand awareness, engage our target audience, and drive customer loyalty. This role drove a strategic rebranding that strengthened its online presence and established a trusted authority in the beauty industry through digital channels.

With over six years of experience collaborating closely with cross-functional teams, I have successfully gathered valuable customer insights, orchestrated impactful personalized email campaigns, analyzed buyer personas, optimized segmentation strategies, and launched the first omni-channel customer journey for the bridal sector. My role was crucial in promoting customer engagement, loyalty, and driving retention.